by The Maptimizer Team | Jun 13, 2025 | Marketing
SMS short code marketing is on the rise, and with good reason. Directly reaching customers, driving sales, and building brand loyalty—this approach does it all. But, as with any SMS short code marketing strategy, success depends on tracking the right metrics So what...
by The Maptimizer Team | May 23, 2025 | SEO
Keyword research best practices are fundamental to building a successful SEO strategy. Missing the mark with your approach means fewer people will find you naturally, and that translates directly to fewer sales. It’s simple math. Improving your website’s...
by The Maptimizer Team | Apr 23, 2025 | SEO
Getting your website noticed feels like shouting into the wind sometimes, right? You know quality traffic is the goal for your business. Getting more visitors to your website directly impacts your sales. More eyes equal more opportunities. Boosting your search engine...
by The Maptimizer Team | Apr 16, 2025 | SEO
The Unlikely Duo: Bridging the Gap Between UX and SEO In the world of digital marketing, two disciplines often operate in separate silos: user experience (UX) and search engine optimization (SEO). One goal is a smooth user experience; the other is better search...
by The Maptimizer Team | Apr 10, 2025 | Reputation Management
As a local business owner, you’ve likely heard of link building, but what about citation building? While both are crucial for local SEO, they’re not exactly the same thing. Citation building: what is it, how does it differ from link building, and why is it...
