SEO Is Scary For Many Small Businesses
SEO—it’s the thing that you hear about all the time, but you’re not quite sure what it is or how your small business can use it. In this article, we’ll talk about some common fears that small businesses have when they think about SEO, and how to overcome them.
They think it is too expensive.
This is one of the most common myths about SEO – and it has been perpetuated by freelancers coming into businesses for the last 20 years with pitches of tycoon-level market domination, for the low price of (insert $x,xxx or xx,xxx/month here)
The truth is, SEO isn’t cheap success; it’s an investment. It takes time to build up your rankings, but over time those rankings will pay off big time for your business in terms of new customers, sales and revenue.
The other reason that many small businesses think that SEO is too expensive has a lot to do with how they view their website as an “expense” rather than an asset that will generate sales for years to come. Your website is your HQ online – it should be where you generate the most leads and success online. If it isn’t currently, take that as a sign that there’s much opportunity for improvement.
They don’t have the time.
You know what? You’re right. SEO is a long game. It takes time, patience, and consistency to see results from organic search traffic (though it can be done in small chunks if you’re willing to set realistic expectations).
SEO isn’t something that you can do in a day or two, or really even 30 days. It’s a long-term strategy with long-term benefits—but paid traffic like Google and Facebook Ads are always going to produce quicker results – at a higher volatility and cost.
They have unrealistic expectations.
The root of all this fear is the unrealistic expectation that SEO will fix everything, and do so on a dime. Again, this fear has been perpetrated by insanely-priced freelancers saying that they’ll bring the world to you for the small price of your entire savings account. The best way to overcome this, is of course, educating yourself on how much work SEO actually takes, how long that work takes, and gathering more than just one quote on the work (as with any service).
They don’t know how to find a good service provider.
If you don’t know how to find a good service provider, it’s probably because you’re new at this. Don’t worry—we get it. The two biggest things you can do to help yourself in this regard are:
- Ask your peers for referrals. If someone in your industry has worked with an SEO company and had success with them, they might be able to recommend one to you. In fact, they may even be willing to work with them again themselves! The best way to get a reference is from someone who’s been there before and knows what works well.
- Look for a service provider with a good reputation among their clients—sometimes referred to as “reputation management.” You can check out reviews on sites like Yelp or Google+ Local (previously called Google Places). We also encourage our customers not only post reviews but monitor these same sites so we can respond in real time if any negative review pops up!
They don’t understand it well enough to commit.
- Don’t be afraid to ask questions.
- Don’t be afraid to try something new and take it slow at the start.
- Don’t be afraid of making mistakes or learning from them, because that’s how you get better at what you do (even if it isn’t SEO).
- You can always ask for help! If you’re not sure about any part of your website, the best thing is to just ask someone who knows about it—whether that person is yourself or an outside service provider—and then work together toward a solution that makes sense for both parties involved in this project together. It doesn’t matter if they are an expert or not; it matters more than anything else that they are willing and able help out when needed most! Please don’t hesitate if needed 🙂
How to overcome fear of SEO for small businesses:
To overcome fear of SEO, educate yourself on what’s involved in SEO. You may not be able to implement SEO yourself, but you CAN learn about it and ask questions of your service provider. If you’re looking for an agency or consultant, ask for referrals from other business owners who have tried SEO and succeeded—or failed!
- Accept that SEO takes time and money. It takes time to establish authority with search engines, build links back to your website (and have them remain there), create quality content on a regular basis and monitor that content to measure performance over time. It also costs money because you’ll need someone experienced in this process (like a good agency or consultant) in order to make sure it’s done right—and they’ll need access to tools like Google Analytics so they can provide useful insights into how well the campaign is performing.* Learn from your peers who have tried SEO and succeeded.* Ask for referrals when looking for a service provider.* Look for a service provider who will educate you about SEO
Educate yourself on what’s involved in SEO.
You may be surprised to learn that SEO isn’t just about keywords. It’s not even about ranking for keywords, though that’s certainly part of it. SEO is about understanding how search engines work and how you can best take advantage of them for your business.
It also requires an understanding of who your audience is—or at least who you want them to be—so that you can craft content specifically aimed at them. And then there are the technical details: knowing what makes content viral (and therefore more likely to go viral), how often you should update your site, how much time and effort it takes to create fresh content consistently…the list goes on.
Look for a service provider who will educate you about SEO.
Once you’ve done your homework, it’s time to find a service provider. If you’ve done your research, and know what you’re looking for and how much it will cost, this part should be easier for you to complete.
But just because the process is straightforward doesn’t mean that all SEO marketing agencies are created equal.
The best thing to do here is look for someone who will educate you about their services—and explain exactly what they’ll do for your business in plain language that even total beginners can understand.
It All Comes Down To Education & Patience
If you don’t know what SEO is or what it can do for your business, then you’re going to be scared of it and all the unknowns involved. Educate yourself on how it works, how long it takes, and how much it costs – and you will be able to harness the power of this essential tool for marketing your business.